Engine

Originally launched as Hotel Engine in 2015, the platform helped small and mid-sized businesses simplify lodging – avoiding the cost and complexity of enterprise travel systems. As the company evolved into a fully digital business-travel platform, it needed a brand that could match its product: fast, intuitive, and built to scale.

We began with a simple shift: drop the “Hotel.” The new name, Engine, captured the ambition and velocity of a company driving a $2.1B valuation. From there, we built a digital-first identity where the product is the brand and the brand is the product.

Every part of the system – from logomark and illustration to UI and motion – was designed to work seamlessly across marketing and product. Working side by side with their in-house team, we developed a unified visual language that’s both modern and unmistakably functional.