Marlow

Marlow set out to do what most pillows don’t — work for everyone. Backed by Brooklinen, this single-SKU solution was built for every kind of sleeper — adjustable, affordable, and engineered for mass appeal. Leveraging our strategy of ‘The People’s Pillow,’ our work translated that universal promise into a brand that felt fresh, flexible, and distinct from the broader Brooklinen ecosystem.

We created a flexible identity system rooted in inclusive illustration, calming design cues, and messaging that made high-quality rest feel universally accessible. From punchy campaign copy to thoughtful product guides, the brand meets people wherever — and however — they sleep. Since launch, Marlow has expanded into over 1,000 Walmart stores, becoming a standout DTC-to-retail success story while staying true to its simple promise: great sleep, made easy for everyone.

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Campaign

To support launch, we developed a campaign that brought Marlow’s inclusive spirit to life across out-of-home and digital. Bold visuals and expressive illustration were paired with warm, conversational messaging that made the product feel smart, simple, and for everyone. The system extended across social, video, and paid media — building brand recognition, driving engagement, and establishing Marlow as The People’s Pillow.

The People’s Pillow

Marlow comes to life via an expansive world of illustration born out of showing how every type of sleeper gets their rest. The whimsical style allows for flexible storytelling, helping the brand communicate as diversely as out of home advertising to instructional product information. More than decoration, illustration became a strategic tool for accessibility, voice, and scale — giving the Marlow brand world a flexible and distinct visual language.

Art Direction

We worked closely with Nicole Mason and her talented team to produce a collection of our favorite pillow people. From capturing the early riser to the night owl as well as showcasing the pillow's best parts, this warm imagery enhances and complements all other aspects of the brand.